A prescription that a farmer cannot fill is not treatment. PashuPharmacy MarketPlace closes the last gap in the animal health chain — connecting a veterinarian-authorised prescription directly to a verified local medical store with the stock to fulfil it, and to a delivery route that reaches the village. Dispensing is anchored to the prescription record, so what leaves the counter matches what the doctor authorised.

Network Capabilities

Prescription-Anchored Dispensing
Every order originates from a veterinarian-authorised prescription tied to a specific animal. The store dispenses against that record, which removes the guesswork and the counter-advice that drives most rural medication error.
Doctor AuthorisedAnimal LinkedRecord MatchedError Reduction
Verified Store Network
Participating medical stores are verified and onboarded with defined operating standards before receiving orders — building a distribution layer a farmer can rely on rather than an open listing.
Verified OnboardingOperating StandardsReliable LayerAccountable
Last-Mile Rural Delivery
Orders route to the nearest capable fulfilment point and reach the farm through the connected field provider network, removing the journey to a district town that delays treatment by days.
Nearest PointField NetworkNo District TripTime Critical
Transparent Pricing
Prices are visible before ordering, ending the information asymmetry that lets rural markets charge whatever the farmer's desperation will bear during an animal emergency.
Visible PricingNo AsymmetryPre-OrderFair Market
Stock & Supply Visibility
Store-level stock status is visible before an order is placed, so a farmer is not sent to a counter that cannot fulfil the prescription and treatment does not stall mid-course.
Live StockPre-CheckNo Wasted TripContinuity
Fulfilment Audit Trail
Every dispensing event is recorded against the animal's health ledger, feeding treatment history, pharmacovigilance signal and adherence tracking for follow-up.
Ledger LinkedTreatment HistorySafety SignalAdherence

How an Order Is Fulfilled

From authorisation to the farmer's hand — each step is recorded, so the treatment history is complete rather than ending at the prescription.

1
Prescription Authorised
A registered veterinarian approves the prescription for a specific animal following case review, in line with the Veterinary Council of India Act 1984.
2
Store Matching
The order routes to the nearest verified medical store holding the required stock, with fulfilment capability confirmed before the farmer is committed.
3
Dispensing
The store dispenses strictly against the authorised prescription record, and the dispensing event is logged to the animal's ledger.
4
Last-Mile Delivery
Medicine reaches the farm through the connected field provider network or scheduled local delivery, depending on urgency and distance.
5
Follow-Up Loop
Structured follow-up records treatment response and any adverse reaction, feeding both the animal's health record and pharmacovigilance intelligence.

Who the Marketplace Serves

Livestock Farmers
Households that can now complete a treatment course locally and at a known price, instead of abandoning it because the medicine was two districts away.
Rural Medical Stores
Local pharmacy owners who gain qualified prescription-backed order flow and a verified position within a structured network.
Veterinarians
Practitioners whose prescriptions are actually fulfilled as written, closing the gap between clinical decision and clinical outcome.
Pharmaceutical Suppliers
Manufacturers gaining visibility into genuine rural demand and verified last-mile distribution reach.
Compliance position. PashuPharmacy MarketPlace operates as a technology intermediary connecting veterinarian-authorised prescriptions with licensed dispensing establishments. It does not itself manufacture, stock, sell or dispense pharmaceutical products. All dispensing is performed by licensed establishments under applicable drug licensing law, and prescribing authority rests exclusively with a registered veterinarian under the Veterinary Council of India Act 1984. Prescription and farmer data is processed under the Digital Personal Data Protection Act 2023.
DPIIT RecognizedStartup India
RKVY-RAFTAARRs. 25 Lakh Grant
NIAM JaipurMinistry of Agriculture
APEDA 2026Business Challenge

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